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Fandango helps Baltimore “Get In On It”
BALTIMORE, MD—May 25, 2006—How do you bring the City of Baltimore’s new brand strategy to life and create excitement among tourism professionals, City residents and, most importantly, the leisure and business travelers the marketing campaign needs to attract? That’s the charge that Fandango Special Events recently took on for the Baltimore Area Convention and Visitors Association.
In support of the branding initiative conducted by Landor Associates and Longwoods International, Fandango created and implemented a multi-faceted event marketing strategy designed to unveil the City’s new brand, visual identity, and engaging slogan, “Get In On It.” Key components include an interactive launch event and a street marketing campaign.
At the May 24th launch in the City’s renowned Hippodrome Theater, Fandango enabled several hundred tourism professionals and city officials to “get in on it” through brand-building participatory activities. As they arrived, guests were interviewed about their knowledge of the City and its unique charms. Following the presentation, Fandango raised the curtain and invited guests to come on stage for engaging reception.
In addition, Fandango designed and implemented the brand’s “street team“, which generated curiosity and awareness in the City before, during, and after the launch event, and will continue to be a presence in Baltimore and its key feeder markets in the Mid-Atlantic area. Plans call for the colorful characters to distribute Baltimore-themed giveaways and interact with visitors at dozens of events and locations throughout May and June, 2006.
“We are delighted to participate in this investment in the future of Baltimore and its economy,” notes Fandango Director of Marketing, Dawn Cermak. “As a regional company, we are committed to the long-term health of the City and its tourism industry.”
Founded by Dawn and Erin Cermak in 1989, Fandango Special Events has become the Baltimore-Washington region’s fastest growing special events management company. Today, the 120-employee firm produces event marketing campaigns as well as innovative signature events for Fortune 1000, association, government, and media clients throughout the United States.